1. When the viewer does not trust the context where they see the photo

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2. When the viewer thinks the photo doesn’t fully meet the Trust Test and there is no information to convince them to think otherwise

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3. When anything about the photograph or its presentation looks implausible, unrealistic, unnaturally perfect, doctored, aigmented, untrustworthy, or suspicious and is not explained to the viewer’s satisfaction

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4. When anything other than the depiction of the scene is included in the image area

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5. When there is no name provided for the photographer who is staking their reputation on the TTG Guarantee

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6. When the name of the photographer is a URL that doesn’t work

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7. When the viewer does not think the photographer is committed to making undoctored photographs

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8. When the viewer believes that the label was attached by someone other than the photographer More

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9. When the viewer believes that the country from which the photo comes is a country that censors individual photographs

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10. When the photo was taken with a smartphone but clearly shows fokeh

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11. When there is no “IC” after the TTG but the photo seems to need one

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12. When there is a TTG-IC label but the viewer wants further explanation to allay the viewer’s suspicions

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13. When the photo depicts multiple occurrences of fireworks or multiple bolts of lightning and was made with a single exposure longer than 1 second (or was made by combining exposures)

Viewers are encouraged to be skeptical —

. . . and to remember that anyone anywhere anytime can attach the TTG label to any photo they want, putting it online anywhere without any kind of permission or approval required from anybody.

In other words, the TTG label will often be meaningless.

It is up to photographers to convince viewers to trust the TTG label. Viewers who aren’t convinced can simply disregard the label.