Publishing

Putting TTG photos before the public

  • A. TTG photographers can use whatever name they want

    Their real name, their nickname, their full name, their social-media name, the first part of their email address, the URL of their personal website — any of these can be used to back up the Trust Test Guarantee.

    Many TTG photographers will want to find a name that no one else uses.

    • Only the photographer can credibly apply the TTG label

    • When a third party publishes a TTG-labeled photo, they simply identify the photographer who is staking his or her reputation on the Guarantee.

  • B. The name and the “TTG” can go almost anywhere

    The “TTG” and the photographer’s name can be in any font, any color, any size, and any location except in the image area (see “C” in P1).

    The photographer’s name and the TTG need not be together, and either (or both) can be used to cover multiple photographs.

    Viewers should disregard the TTG label if they cannot easily figure out who is standing behind the Trust Test Guarantee.

  • C. It is easy to avoid deception with the TTG-IC label

      A zoo animal that looks like it’s in the wild?
      A staged scene that looks spontaneous?
      A trick photo or optical illusion?

    Anytime that “inapparent circumstances” would cause trusted information providers to separately alert their viewers, TTG photographers are required to use the TTG-IC version of the label (as per P8).

    (If a trusted information provider would not separately alert viewers, then the TTG photographer can use the plain “TTG” label.)

    For more on the TTG-IC label, see FAQ #10 in TTG Plus

     

    Publishing someone else’s TTG-labeled photos?
    See “Publishing” in TTG Plus