More on the photographer’s name

TTG is built on reputation.

Viewers want to be confident that a specific person is staking his or her reputation on the Trust Test Guarantee.

TTG photographers can use whatever name they want when attaching the TTG label...

. . . but to minimize confusion they may want to use a unique online identity (“UOI”) — a name that no one else in the world can have.

Two examples of UOIs:

• the URL of the photographer’s own website

• the photographer’s username on a social-media platform.

Photographers should note that TTG-ready publishers are free to reject UOIs that they find problematic.

For more, see the “Publishing” section in TTG Plus.