Exactly how does TTG work?

1. Anyone anywhere can attach to a photo of theirs the 3-letter “TTG” label in order to make the Trust Test Guarantee — that is, to claim that their photo meets a universal standard (including being free of added AI).

Billions of photos meet that standard

2. Anytime viewers see that little “TTG” with the photographer’s name, they can evaluate the validity of the label to judge the image source (for example, “That is a place where I would not trust the TTG label”).