“Billions of TTG photos are recorded every day.”

Three billion smartphones record TTG-qualified photos by default.

Almost all photos, made with any normal camera or device, start out as TTG-qualified when they are recorded.

It is very easy to make TTG-qualified photos with any smartphone

So what’s the big deal?

“The greatest challenge in 21st-century photography will be making photos that are impressive-looking and are TTG-qualified.”

Why is that such a challenge?

Because most of the impressive photos we see outside of news settings are disqualified from TTG by changes that have been made to them (whether changed instantly, before even appearing on screen, or later on).