“Billions of TTG photos are recorded every day.”

Three billion smartphones record TTG-qualified photos by default.

Almost all photos, made with any normal camera or device, start out as TTG-qualified when they are recorded.

It is very easy to make TTG-qualified photos with any smartphone

So what’s the big deal?

“The greatest challenge in 21st-century photography will be making photos that are impressive-looking and are TTG-qualified.”

Why is that such a challenge?

Because most of the impressive photos we see outside of news settings are disqualified from TTG by changes made to them after they are recorded—

— disqualified either by “effects” that are added instantly (in the device),

— or disqualified by enhancements that are made later (per the photographer’s taste).