TTG is built on two of the most powerful forces in society:

1. Personal reputation

When anyone attaches the TTG label and their name to a photograph in a credible context, they are staking their reputation on the claim that the photo fully meets the Trust Test.

TTG celebrates the “human” element of photography

2. Institutional credibility

Few image-providing organizations that have spent years or decades earning public trust will risk permanent damage to their credibility by knowingly publishing TTG-labeled photographs that do not fully meet the Trust Test.