Even though photo-like images can now be made on a computer (with no camera involved), TTG is built on a simple, timeless principle:

Behind every trusted photograph is a human being with a camera.

What does that mean in the real world?

• The public wants to know which images can be trusted.

• The 3-letter “TTG” label lets photographers instantly tell viewers when a photo has all 9 characteristics that the most-widely trusted photos have.

• For trust reasons, viewers want to be confident that a specific person is staking his or her reputation on the Trust Test Guarantee.

• Thus viewers should simply disregard the TTG label if the guaranteeing photographer’s name is not easily found.