Trust Tests

“Apart from finding trustworthy image sources through trust tests, there is no other reliable solution for fighting AI image deception.”

  • 1. What is a trust test?

    A “trust test” is any claim that is specific enough to be used to check the trustworthiness of the claimant.

    Anyone anywhere can use the 3-letter “TTG” label to make the Trust Test Guarantee — that is, to claim that their photo meets TTG’s Trust Test.

  • 2. How does TTG’s Trust Test identify trustworthy publishers?

    • Anytime viewers see that little “TTG” with the photographer’s name, they can evaluate the validity of the label to judge the image source (for example, “That is a place where I would not trust the TTG label”).

  • 3. Why “repeated” trust tests with each image publisher?
    Why not trust them after they pass the test once or twice?

    Because an image publisher’s credibility can plunge literally from one minute to the next.

    In other words, just because an image publisher was trustworthy yesterday doesn’t mean they are trustworthy today.

  • 4. Why would an image publisher invite the scrutiny that comes with attaching the TTG label to an image?

    Because use of the TTG label helps the credibility of trustworthy image sources.*

    The label is easy to use: a discreet “TTG” can be tucked into any photo credit almost as subtly as a copyright © symbol.

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    *In a similar vein, use of the TTG label hurts the credibility of untrustworthy image sources.