“The TTG Guarantee
can only be credibly made by the photographer.”
TTG relies on the power of “reputation”
Photographers who make the Trust Test Guarantee are staking their reputation on that guarantee every time they publish the “TTG” label with their name in a trustworthy context.
The potential of a permanent hit to their reputation gives photographers incentive to not abuse the TTG label in trustworthy contexts; see #111, and see the “Publishers’ Rights” here.
• “Reputation” is why the TTG label can only be credibly applied to one’s own photographs — never to someone else’s.
See also FAQs #1904 and #1905
• “Reputation” is also why viewers can ignore the TTG label if it is not accompanied by the name of the photographer making the guarantee.
Any guarantee is meaningless when the entity standing behind it is unknown.
• When a third party publishes a TTG-labeled photo, they simply identify the photographer who is staking his or her reputation on the Guarantee.