TTG Plus > FAQs > More on FAQ #308

  • Won’t advances in technology render the Trust Test obsolete?

    No, because the Trust Test will always be based not on any specific technology or equipment but on the 9 characteristics of the most-widely trusted photographs.

    To determine how photographs can meet those 9 characteristics, the Trust Test will always:

    1. incorporate the changes that billions of devices instantly perform by default; and

    2. apply the standards of the world’s largest providers of trusted photographs (whoever they may be in a given era) to ensure that the photograph isn’t misrepresentative (P7) or deceptive (P8).

  • TTG is here to stay

    Obviously as technologies come and go, some of the specifics within the drop-down details of the Trust Test may be tweaked to account for new ways that photographs are made.

    But the 9 basics of the Trust Test will stay the same.

    In a challenging century of extreme public skepticism, it is unlikely that any respected newsphoto provider will dismiss any of the 9 characteristics as being “no longer essential to earning viewers’ trust.”