TTG Plus > FAQs > More on FAQ #110


“Use of the TTG label will help trustworthy image sources — but its use will hurt untrustworthy image sources.”

  • A. Many image sources want to be trusted...

    In the face of deepfakes and plaigis, many platforms and websites will claim to be trustworthy exceptions to the public’s suspicion of images.

    The TTG label lets anyone back up their claims of trustworthiness, letting any image provider tell the public, “Scrutinize us as closely as you want.”

  • B. . . . but not all image sources are equally trustworthy

    For example, almost every photo published in the news sections of trusted news sources would qualify for the TTG label...

    . . . but millions of photographs published every hour in the most “social” areas of social media would not qualify for the TTG label.

  • C. “Trust is as trust does”

    Since the TTG label will be attached to all kinds of images, the public will learn which sources can be trusted and which sources should not be trusted.

    Seen another way, every photo publisher that publishes any photos with the TTG label will reveal how trustworthy their images are—

    —which explains the statement at the very top of this page.

    Or, as it says under “How” on the Home page,

    “The TTG label — in any context — instantly tells the viewer that they can evaluate the trustworthiness of both the image and the image source.”

  • D. The quantity of TTG images that an image provider publishes isn’t important

    For viewers to trust an image provider, what matters isn’t the number of TTG images that are published; that quantity can be small.

    What matters is whether the publisher clearly distinguishes any TTG photos from non-TTG images. Sometimes a TTG-only zone is an option


Any provider can choose its own level of trustworthiness